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State: 17.08.2024 | 11PM
Tue, 04.03.2025       Mondelez International
US6092071058

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow

EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand is lighting up the candy aisle with its latest innovation: SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight. Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to SOUR PATCH KIDS' signature sour-then-sweet sensation, making them a must-try for fans of bold, adventurous candy experiences.  

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