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State: 26.03.2025 | 7AM
Tue, 11.03.2025       The Clorox
US1890541097

Clorox launches new brand platform, Clean Feels Good, that looks to inspire individuals to rethink what feels good

OAKLAND, Calif., March 11, 2025 /PRNewswire/ -- Today, Clorox announced a new brand platform, Clean Feels Good, that reimagines what brings small moments of satisfaction into people's daily lives. The platform includes innovative research comparing the emotional responses during common feel-good activities to a Clorox clean.

 

Clorox knows the act of cleaning can spark joy. According to an online survey from Clorox, one in five Americans (21%) said they clean all the time to improve their mood. But can clean feel as good as other popular ways to treat yourself, like playing with puppies or indulging in a latte?

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