As consumer behaviors and expectations evolve, successful brands must refresh their approach to meet consumers where they are. Kellanova SVP and Chief Growth Officer, Charisse Hughes, shares insights into the company's strategies for reaching diverse audiences with advanced analytics and AI, creating evergreen relevance and growth.
CHICAGO, April 1, 2025 /PRNewswire/ -- In an era where innovation is the key to staying competitive, Kellanova's IT team is integrating our existing systems and embracing cutting-edge technologies to enhance our processes, improve customer experiences, and streamline operations. Here are five tech priorities we're doubling down on in 2024:
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