Basketball Legend Dirk Nowitzki Joins SPORTTOTAL as Investor, Advisor

Cologne, Germany, 26 May 2023 — SPORTTOTAL AG, a German technology and media company that specializes in using artificial intelligence (AI) to deliver automated live sports streaming, announced today that basketball legend Dirk Nowitzki has become a significant shareholder and joined its advisory board. 

Nowitzki played 21 seasons in the NBA for the Dallas Mavericks, finishing his illustrious career as the league’s sixth all-time leading scorer. He was the first German to win an NBA title, and recently became the first from his home country to be elected into the Naismith Memorial Basketball Hall of Fame. Nowitzki still lives in Dallas, the city where STAIDIUM, SPORTTOTAL’s U.S. subsidiary, is headquartered. 

Nowitzki’s investment in SPORTTOTAL is in the form of a convertible bond. It signals his belief in a company that has not only thrived in his native Germany and across Europe, but has also expanded into the U.S. and Asia over the past six months. 

"SPORTTOTAL is a remarkable company with remarkable technology," Nowitzki said. "I strongly believe in its potential to revolutionize both the way fans watch sports and coaches and scouts enhance player performance."  

Nowitzki will join the company’s advisory board effective immediately. He will bring a unique and highly relevant point of view to the table, especially considering he was once in the shoes of the athletes who stand to benefit from SPORTTOTAL today. The firm’s self-developed and fully-automated cameras leverage AI-powered software to follow the action, stream video and add graphic packages and statistical overlays — all without any manual oversight. SPORTTOTAL’s technology also aims to accelerate player development by providing coaches and scouts with real-time statistics and state-of-the-art analytics, as well as highlight clips of each game and player edited together using artificial intelligence. 

About SPORTTOTAL AG:
SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne (Germany), is a technology and media company on a growth path in the rapidly scalable digital business with streaming platforms, in the high-margin international project business, as well as in the live events business. The company, which was founded in 1979, operates a high-traffic portal through sporttotal.tv, with strong growth for online sport videos and live streaming. The company equips sports clubs with self-developed camera technology which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG’s service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG operates with its Deutsche Telekom-powered Mediahouse "FORTY10" linear TV channels and just successfully broadcasted the FIFA World Cup for MagentaTV.