Appier Group, Inc.
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LONDON, March 31, 2025 /PRNewswire/ -- Appier, a global marketing AI solutions provider, today unveiled new research offering deep behavioural insights into merge game players. The findings equip U.K. game publishers and mobile marketers with data-driven strategies to boost user engagement, improve campaign effectiveness, and drive revenue growth in an increasingly competitive market.
According to Statista, mobile game user penetration in the United Kingdom is projected to reach 41.4% in 2025, rising to 46.5% by 2029. As the market evolves, understanding player behaviour has become essential for more intelligent, AI-led marketing. Appier's latest report, "Behavioral Insights into Merge Game Players: Analyzing IAP Patterns to Optimize Engagement and Revenue," delivers actionable recommendations grounded in advanced data modelling and behavioural analysis.
SAN FRANCISCO, March 31, 2025 /PRNewswire/ -- Appier, a global marketing AI solutions provider, has released a groundbreaking report revealing behavioral insights into merge game players that could revolutionize mobile game monetization and marketing in the U.S. market. With 190.6 million Americans (61% of the population) playing video games, understanding in-app purchase (IAP) behavior in popular casual genres like merge games has never been more crucial. Appier's report, "Behavioral Insights into Merge Game Players: Analyzing IAP Patterns to Optimize Engagement and Revenue," highlights how deep knowledge of player behavior can drive targeted user acquisition, higher engagement, and increased revenue for game developers and marketers.
Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market
Highlights and achievements for fiscal year 2024
Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high of JPY 34.1 billion, reflecting a 29% YoY growthOperating profit grew 2.5 times YoY to JPY 2.0 billion, with FX-neutral operating income tripling to JPY 2.4 billionGross profit expanded 30% YoY to JPY 17.8 billion, outpacing revenue growth, supported by improved product mix and AI-powered efficiencySince the IPO, revenue has nearly tripled from JPY 12.7 billion in 2021 to JPY 34.1 billion in 2024, with Q4 as an inflection point for over 30% YoY growth in FY25Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market
Highlights and achievements for fiscal year 2024
Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high of JPY 34.1 billion, reflecting a 29% YoY growthOperating profit grew 2.5 times YoY to JPY 2.0 billion, with FX-neutral operating income tripling to JPY 2.4 billionGross profit expanded 30% YoY to JPY 17.8 billion, outpacing revenue growth, supported by improved product mix and AI-powered efficiencySince the IPO, revenue has nearly tripled from JPY 12.7 billion in 2021 to JPY 34.1 billion in 2024, with Q4 as an inflection point for over 30% YoY growth in FY25Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market
Highlights and achievements for fiscal year 2024
Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high of JPY 34.1 billion, reflecting a 29% YoY growthOperating profit grew 2.5 times YoY to JPY 2.0 billion, with FX-neutral operating income tripling to JPY 2.4 billionGross profit expanded 30% YoY to JPY 17.8 billion, outpacing revenue growth, supported by improved product mix and AI-powered efficiencySince the IPO, revenue has nearly tripled from JPY 12.7 billion in 2021 to JPY 34.1 billion in 2024, with Q4 as an inflection point for over 30% YoY growth in FY25TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth
TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth
TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.
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