BOSTON, June 6, 2024 /PRNewswire/ -- Yellow Wood Partners LLC ("Yellow Wood"), a Boston-based private equity firm focused on investing in consumer brands and companies, today announced that it has completed the acquisition of Elida Beauty brands from Unilever (NYSE: UL). The Elida Beauty portfolio of storied consumer brands includes Q-tips®, Caress, Ponds and St. Ives (for North America and Europe only), Impulse, Noxzema, Monsavon, and Timotei, among others. The new company has global reach with offices in Dallas, London, and Paris.

Fourth brand carve-out over four years adds Q-tips®, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, and Alberto Balsam to Yellow Wood Portfolio

BOSTON, Dec. 18, 2023 /PRNewswire/ -- Yellow Wood Partners LLC ("Yellow Wood"), a Boston-based private equity firm focused on investing in consumer brands and companies, today announced a binding offer to acquire Elida Beauty, a portfolio of brands from Unilever (NYSE: UL). The Elida Beauty portfolio includes Unilever brands Q-tips®, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5.