Aligning brand and customer experience empowers companies to outperform competitors, achieve up to 3.5x revenue growth, and earn higher customer retention and loyalty

SINGAPORE, June 25, 2025 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Forrester's research shows that brand experience (BX) and customer experience (CX) are interconnected. To drive growth, companies need a harmonized framework that evaluates both experiences in tandem.

Awards honor B2B organizations that drive revenue growth through effective alignment of marketing, sales, and product strategies

SINGAPORE, May 15, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of The Year Awards in Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA). These awards will recognize B2B organizations based in both regions for achieving functional excellence and outstanding alignment across marketing, sales, and product — the B2B revenue engine — to improve customer experience and drive growth.

The original forecast for 6.5% APAC tech spending growth is expected to be revised down by 1–2% amid rising uncertainty

SINGAPORE, May 14, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) initially projected that technology spending in the Asia Pacific (APAC) region would grow by 6.5% in 2025 to reach US$722 billion, up from US$678 billion in 2024 and on par with the growth experienced last year. The imposition of broad-based tariffs by the US, however, is expected to increase technology costs, disrupt supply chains, and dampen overall IT investments across the region. As a result, initial tech spending forecasts now appear optimistic, with heightened uncertainty expected to lower growth by 1 or 2 percentage points, depending on specific country exposure and IT spending categories.

Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent

SINGAPORE, May 7, 2025 /PRNewswire/ -- As generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — they will be racing to keep up with AI's acceleration. However, given ongoing geopolitical volatility, making the right technology investment decisions will be a key lever for business growth and competitive advantage. Forrester's (Nasdaq: FORR) research, The Top 10 Emerging Technologies In 2025, highlights new technologies that empower leaders to drive AI-led innovation while ensuring long-term resilience.

Awards recognize companies and leaders that align their organizational efforts around customers' needs and deliver seamless experiences across channels

SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, Europe, and North America with 1,000 or more employees, these awards recognize companies that prioritize customers in their leadership, strategy, and operations to drive successful business outcomes.

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in 2025. But while brand loyalty falters, loyalty programs will gain in popularity as consumers look for brands that provide value and give them a reprieve from indiscriminate price shopping.

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 technology and security predictions, 75% of technology decision-makers will see their technical debt rise to a moderate or high level of severity by 2026. This will be due to the rapid development of AI solutions, which are adding complexity to IT landscapes.

To stem the tsunami of technical debt, in 2025, tech leaders will triple the adoption of AI for IT operations (AIOps) platforms, which deliver contextually aware data to enhance human judgment, automatically remediate incidents, and improve business outcomes. While AIOps is the future, IT leaders aiming to run a high-performance IT organization will also need to invest in building the right culture, data, architecture, and security practices to accelerate business growth.

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or greater) will be processed through digital self-serve channels, including the vendor's website or marketplace. As a result, providers will need to shift their focus from spending time on processing transactions to delivering impactful interactions that create a positive buying experience.

Macquarie Banking and Financial Services and Contact Energy will be recognized for aligning their technology and business strategies to drive growth

SYDNEY, Oct. 14, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced that Macquarie Banking and Financial Services group (Macquarie BFS) and Contact Energy are the 2024 recipients of its Technology Strategy Impact Award and Enterprise Architecture (EA) Award for Asia Pacific respectively. These awards, which will be presented at Technology & Innovation Summit APAC, taking place in Sydney, Australia, and digitally, October 29, 2024, will recognize both organizations for aligning their technology strategy with the dynamic needs of their businesses.

The event will equip technology, data, and security leaders with the latest research and insights to achieve a high-performance IT strategy that accelerates business outcomes

SYDNEY, Oct. 4, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its Technology & Innovation Summit APAC 2024, set to take place on October 29 in Sydney and also available digitally. According to Forrester, 92% of technology leaders plan to increase their budget investments in data management and AI, indicating a commitment to enhance their AI capabilities. But without a strategic approach rooted in the principles of high-performance IT, these investments risk being squandered.

Only two of the big four Australian banks, Westpac and CommBank, offer personalized features that proactively anticipate customer needs

SYDNEY, Sept. 12, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Digital Experience Review™: Australian Mobile Banking Apps report, 75% of Australian online adult banking customers have used their mobile banking app in the past month, up from 59% in 2022. Yet most customers who used their bank's mobile app give it a Customer Experience Index (CX Index™) score of just OK, and only 63% agree that their bank offers mobile capabilities that meet their needs.

Award recipients will be recognized at Forrester's B2B Summit APAC 2024 and share how they achieved cross-functional alignment to accelerate business growth

SINGAPORE, Sept. 3, 2024 /PRNewswire/ -- Forrester (Nasdaq: FORR) will recognize Fujitsu Asia Pacific as the recipient of its 2024 B2B Return On Integration (ROI) Honors winner at B2B Summit APAC, happening on October 1, 2024, in Singapore and digitally. The B2B ROI Honors are awarded to an organization that has achieved strong cross-functional alignment to improve company performance. In addition, Forrester will also recognize Autodesk and Red Hat as its B2B Program Of The Year (POY) Award winners for implementing best practices and delivering execution excellence in demand and account-based marketing.

HSBC attains top scores in the banking and investment management industries; Singlife top among auto and home insurers

SINGAPORE, Aug. 20, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) Singapore Customer Experience Index (CX Index™) annual study, conducted across the banking, investment, and home and auto insurance industries, the average CX quality of the brands is merely "OK". The average industry scores remained mostly flat, indicating a lack of improvement in the overall CX quality. A narrow gap between the top and bottom CX scores across all three industries points to a lack of competitive differentiation, making it difficult for individual brands to stand out in their ability to deliver great customer experiences.