Two iconic brands come together to celebrate existence outside the norm with summer capsule
FORT COLLINS, Colo., July 24, 2024 /PRNewswire/ -- Fat Tire, a crisp, easy-drinking beer, sustainably brewed with premium ingredients, and Vans announced today a collaboration that takes the iconic Vans Checkerboard pattern "Off The Wall" and onto the can of Fat Tire for limited edition packaging as well as an exclusive summer merchandise.
Inspired by the freedom, passion, and progression fostered in skateboarding, "Always Pushing" is a tapestry of content celebrating global skate crews and cultural catalysts developed in partnership with creative director ALEX/2TONE featuring music by Paris Texas
WATCH "ALWAYS PUSHING":https://www.youtube.com/watch?v=RhKnkB0KQIo
Download Images: https://we.tl/t-GOMZ8GJ9D3
COSTA MESA, Calif., July 16, 2024 /PRNewswire/ -- Ask any skater: the good stuff happens when you push the limits in pursuit of progression. When you engage in constant forward motion, honoring and respecting tradition but building on it as you go. This fiercely forward-thinking ethos — in skateboarding, art, music and everything in between — is at the heart of Vans' longstanding "Off the Wall" mindset and at the core of Vans' new approach to storytelling launching with "Always Pushing."
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