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State: 25.06.2025 | 8PM
Tue, 01.04.2025       Kimberly-Clark
US4943681035

Brand Celebrates New and Improved Little Snugglers® with Blowout Protection in Every Direction* with Witty Campaign

*Sizes 1-2

CHICAGO, April 1, 2025 /PRNewswire/ -- To celebrate the newest innovation from the only leading brand with blowout protection in every direction*, Huggies® is stepping up to the challenge of parenthood with a new limited-edition product that's sure to spark attention: The Poop Poncho.

 

The Huggies research and development team has found baby poop can travel at up to seven feet per second, which inspired them to create a campaign where parents go to extremes to avoid any "blow back" from diaper blowouts. Enter the Poop Poncho, a ridiculous alternative to not using the new and improved Huggies Little Snugglers® diapers: the only leading brand with blowout protection in every direction*.

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