Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails

TORONTO, Oct. 24, 2024 /CNW/ - Zip up your tracksuit, you've been recruited —Netflix's Squid Game is back for Season 2 and Johnnie Walker has officially entered the game. Today, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated season two.

Teaming Up With Matchbox, The Viral Matchmaking Software, Smirnoff Is Uniting Football Fans (And Rivals) For Unparalleled Thursday Night Football Experiences

NEW YORK, Oct. 22, 2024 /PRNewswire/ -- As the NFL season heats up, fans know that Game Day commitments can often sideline personal connections. This season, however, Smirnoff—the official vodka sponsor of the NFL—is calling an audible by teaming up with Matchbox to create off-the-field Game Day Matchups, giving football lovers a chance to toast with fellow fans without benching their social plans.

Diageo's "Show Your HBCU Spirit" Initiative Announces Homecoming & Classic Activations and Continues its Ongoing Scholarship Distributions

NEW YORK, Oct. 18, 2024 /PRNewswire/ -- Diageo North America continues to celebrate Historically Black Colleges and Universities (HBCUs) with unique and engaging activations at Homecomings and Classics throughout the 2024 fall season. Together with its brands Casamigos, Crown Royal and Guinness, Diageo is honoring HBCU culture and the longstanding traditions of Homecoming at Howard University in Washington, DC, and football Classics in Alabama and Louisiana.

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The Makers of the World's No. 1 Vodka Teams Up with Glamsquad to Serve Sweet and Spicy Cocktails and Matching Looks for Hispanic Heritage Month Occasions

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- On what is now known only as National Vodka Day (October 4), Smirnoff Spicy Tamarind introduced its new national partnership with leading on-demand beauty service Glamsquad; manifesting the product's fusion of sweet and spicy flavors and continuing its celebration of big and small occasions in the Hispanic culture. Inspired by the bold bottle design and with Spicy Tam as its muse, the collaboration features three sizzling signature looks as vibrant as a Spicy Tamarind cocktail. Only the beginning of a much larger, unexpected adventure, the partnership is laying the groundwork for upcoming new TV spots and a social campaign that will invite everyone (21+), everywhere to 'sip the sweet, savor the spicy, siente el sabor.'

The newest Single Malt from Linkwood Distillery pays homage in liquid form to the intricate weaving of history and craftsmanship over time

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- LINKWOOD DISTILLERY -- The Orphan Barrel Whiskey Co. is proud to release a new liquid from its coveted collection: Woven Honor Single Malt Scotch Whisky Aged 18 Years. Hailing from the mountainous, green landscape of the Scottish Highlands, Woven Honor celebrates the storied history of the Linkwood Distillery, where this liquid was meticulously crafted. In true Orphan Barrel fashion, the bottle label is representative of the liquid within. In the case of Woven Honor, the artwork features a spider scrupulously constructing its web in undisturbed artistry, representing how this whisky was crafted with the same precision, harmoniously blending nature's finest elements with traditional techniques.

The award-winning whisky brand is taking its Higher Marques portfolio to new heights with its oldest and finest whisky to-date

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- Crown Royal is thrilled to announce the release of its latest premium offering, Crown Royal Aged 31 Years, a remarkable addition to the Crown Royal Higher Marques lineup. This exquisite, rare blended Canadian whisky marks a continuation of the brand's commitment to crafting exceptional spirits, taking the art of whisky-making yet another step further.

Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities

NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it.

The Rare American Bourbon Bottling from Stitzel-Weller Distillery Will be Available in Highly-Limited Quantities in the U.S.

LOUISVILLE, Ky., Oct. 3, 2024 /PRNewswire/ -- Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. The highly sought-after iconic American bourbon is aged and bottled at the historic Stitzel-Weller Distillery, where it will be available beginning this month, alongside select U.S. markets while supplies last.

Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails and experiences

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- Netflix's Squid Game is back for season two and Johnnie Walker, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans 21+ and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated series return.