•  Johnnie Walker Blue Label Ultra is the newest offering from the lauded whisky brand, continuing its legacy of innovation by creating the world's lightest 70cl Scotch whisky glass bottle

•  Culminating a five year journey, the patented glass used to create the bottle will be open-sourced and royalty-free for all

•  To celebrate the launch, Johnnie Walker is hosting an exhibition during NYCxDesign in May, showcasing new works and historic collaborations that define the beloved brand

•  With only 888 bottles available worldwide, this limited edition bottles feature select 'ghost whiskies' from now-closed distilleries

PORTLAND, Ore., April 17, 2025 /PRNewswire/ -- The 8 Seconds Rodeo returns for its third and most electrifying year, expanding to two major cities and celebrating today's Black cowboys on a national stage. On June 15th in Portland, OR (Veterans Memorial Coliseum), and October 11th in Philadelphia, PA (Liacouras Center), this groundbreaking rodeo will bring together 8,000 fans per event for a night of high-stakes competition, Black culture, and world-class entertainment.

This year's rodeo will feature an intense lineup of events, including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with top Black rodeo athletes from around the country competing for $60,000 in prize money. Hosted by comedienne X Mayo, the 8 Seconds Rodeo delivers more than just action—it's a powerful, physically and spiritually moving experience that showcases the grit, talent, and heritage of Black rodeo athletes.

The Crown Royal Rig took over Nashville for a weekend of country music, generosity and to raise a glass to the nation's heroes

NEW YORK, April 16, 2025 /PRNewswire/ -- Award-winning whisky Crown Royal partnered with multi-platinum country music artist Kane Brown for a second year, returning as the Official Whisky Sponsor of the North American leg of the superstar's The High Road Tour.

New Creative Highlights Lagavulin's Legacy and Invites Drinkers to Experience Its Versatility Across Occasions and Drinks Formats

ISLAY, Scotland, April 16, 2025 /PRNewswire/ -- Lagavulin Single Malt Scotch Whisky, the definitive Islay Single Malt, is unveiling its new Beyond the Smoke marketing campaign designed to redefine perceptions of Scotch and inspire discerning whisky drinkers to explore the many dimensions that make the spirit legendary. While known for its iconic peaty character, Lagavulin transcends its signature smokiness, revealing layers of complexity beyond the taste profile for which it is known. Lagavulin 16 Year Old, the brand's renowned signature marque recognized with a Platinum award at the 2024 San Francisco Wine and Spirits Awards, continues to set the standard for quality. Beyond the Smoke is an invitation to experience the whisky as a catalyst for curiosity, sparking exploration and igniting a path to discover the many ways to enjoy it.

Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints!

NEW YORK, April 10, 2025 /PRNewswire/ -- Fifty states, one truth: when you're with your people, every day is a lovely day. Guinness is unveiling "A Lovely Day," chronicling a 5,057-mile journey to every single state and capturing what unites people over a pint. This campaign is more than just a celebration of Guinness - it's a celebration of the vibrant communities across the country.

Craving a fiery kick or something smooth and sweet? No Need to Choose with New Sweet vs Heat Variety Pack – Now Available Nationwide

NEW YORK, April 8, 2025 /PRNewswire/ -- Whether you're Team Sweet, Team Spicy or somewhere in between, Captain Morgan Sliced has you covered. Introducing Captain Morgan Sliced: Sweet vs. Heat, your new go-to variety pack for flavor-packed, cocktail-inspired cans that serve the best of both worlds – because when it comes to flavor, Captain Morgan doesn't believe you should have to choose. Spicy, sweet and seriously good, just crack one open and settle the flavor face-off with a sip.

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture

ATOTONILCO EL ALTO, Mexico, March 31, 2025 /PRNewswire/ -- Tequila Don Julio, the world's #1 tequila brand[1], today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, a limited-edition bottle available at select retailers worldwide while supplies last. Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world. Designed in collaboration with Peggy, the bottle stands as the ultimate statement piece, perfectly embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship. It's the perfect complement to the ultra-smooth, luxurious taste of Tequila Don Julio 1942, with its exquisite notes of caramel and oak and its lingering sweet warmth.

Der weltweit nur in begrenzter Menge erhältliche Tequila Don Julio 194구 ( 구  ausgesprochen „Gou") welcher die tiefen Wurzeln der Marke in der Nachtleben- und Musikkultur würdigt.

ATOTONILCO EL ALTO, Mexiko, 31. März 2025 /PRNewswire/ -- Tequila Don Julio, die weltweite Nummer 1 der Tequila-Marke[1], gab heute eine neue kreative Partnerschaft mit der weltbekannten Peggy Gou, DJ, Produzentin und kulturelles Kraftpaket, bekannt. Im Rahmen dieser globalen Zusammenarbeit bringt die Marke Don Julio 194구, eine Flasche in limitierter Auflage auf den Markt, die bei ausgewählten Händlern weltweit erhältlich ist, solange der Vorrat reicht. Don Julio 194구 ist die allererste globale Zusammenarbeit von Tequila Don Julio 1942, die das berühmte mexikanische Produkt auf der ganzen Welt feiert und verbreitet. Die in Zusammenarbeit mit Peggy entworfene Flasche ist das ultimative Statementprodukt, das ihre charakteristische Ästhetik (eine Mischung aus High-End-Mode und modernem Streetstyle) perfekt verkörpert und gleichzeitig die Grenzen der Kunst sowie des Handwerks erweitert. Sie ist die perfekte Ergänzung zum ultrasanften, luxuriösen Geschmack des Tequila Don Julio 1942 mit seinen exquisiten Noten von Karamell und Eiche sowie seiner anhaltenden süßen Wärme.

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture

ATOTONILCO EL ALTO, Mexico, March 31, 2025 /PRNewswire/ -- Tequila Don Julio, the world's #1 tequila brand1, today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, a limited-edition bottle available at select retailers worldwide while supplies last. Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world. Designed in collaboration with Peggy, the bottle stands as the ultimate statement piece, perfectly embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship. It's the perfect complement to the ultra-smooth, luxurious taste of Tequila Don Julio 1942, with its exquisite notes of caramel and oak and its lingering sweet warmth.

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture

ATOTONILCO EL ALTO, Mexico, March 31, 2025 /PRNewswire/ -- Tequila Don Julio, the world's #1 tequila brand[1], today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, the brand is launching Don Julio 194구, a limited-edition bottle available at select retailers worldwide while supplies last. Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world. Designed in collaboration with Peggy, the bottle stands as the ultimate statement piece, perfectly embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship. It's the perfect complement to the ultra-smooth, luxurious taste of Tequila Don Julio 1942, with its exquisite notes of caramel and oak and its lingering sweet warmth.