The new campaign will cement Tanqueray as the audaciously classic choice by showcasing the brand's history of boldness and iconicity to appeal to the new generation of cocktail lovers.

NEW YORK, Dec. 18, 2024 /PRNewswire/ -- Tanqueray London Dry Gin, the #1 Gin in the US (Nielsen/NABCA) and 7-time winner of the bartender's choice award by Drinks International, is an icon that is known for its unique blend of botanicals and its ability to elevate timeless drinks like the Martini and Negroni. With a recipe loved by generations, its enduring appeal is a testament to its quality, heritage, and craftsmanship, making it a true classic in cocktail culture and beyond.

The new program will give creatives the financial capital, mentorship and the space to develop a passion project that will shape the culture of tomorrow

NEW YORK, Dec. 9, 2024 /PRNewswire/ -- In a world where hustle culture is a necessary part of a creator's journey, time, resources and funding can be increasingly elusive luxuries for those looking to invest in their creative footprint. The makers of CÎROC Ultra-Premium Vodka proudly announce a chance to turn passion into production with the launch of the 'Blue Dot Creative Residency.'

The pair will take over Union Square on December 7 for signature sips and exclusive holiday bottles to gift rap wrap for everyone on your list

NEW YORK, Dec. 3, 2024 /PRNewswire/ -- The countdown is on as Smirnoff and the one-and-only ICY GIRL, Saweetie, prepare to sleigh the season and turn up the holiday heat in New York City! On December 7, from 12 to 5 p.m. ET, Union Square (31 E. 17th Street) will transform into a festive hub for fans 21 and older. The one-day-only pop-up, curated by Smirnoff and Saweetie, is the ultimate destination for all things merry and bright – from custom gifts for everyone on your list to exclusive holiday experiences and unforgettable moments that are sure to make a fa-la-la-la-lasting impression.

Guinness is bringing cheer and treats to a city near you, with NYC's most favorite cookies from Levain Bakery, and Most Wonderful Pop-Up experiences to keep the magic going all season long

NEW YORK, Dec. 4, 2024 /PRNewswire/ -- This holiday season, Guinness is bringing people together for the most wonderful pints of the year!

"This time of year is all about sharing quality time together over a round of pints," said Joyce He, Guinness Brand Director. "For me, that first sip of a fresh pint of Guinness feels like coming home for the holidays, so that's what we wanted to bring to life this season. Whether you're gathered around at home with family or enjoying a night out with friends, here's to making every moment a little bit more special."

A continuation of the 'We Are the Spirit of the 200%' Campaign, Buchanan's 'Más Noches Buenas' campaign, featuring Marcello Hernández, invites fans to embrace the 200% holiday spirit with a series of festive events, digital content and funding opportunities for those who bring more to our tables to share in the spirit they help create.

NEW YORK, Dec. 4, 2024 /PRNewswire/ -- On Giving Tuesday, Buchanan's Scotch Whisky Buchanan's Scotch Whisky announced the "Más Noches Buenas" campaign, inviting fans to embrace and celebrate the 200% experiences, spirit, stories and people that make that make Noche Buena (Christmas Eve) so unique.

From December 11–14, experience the holiday magic of Guinness at a festive pop-up in Old Port Montreal, celebrating community, connection, and unforgettable moments.

MONTREAL, Dec. 4, 2024 /CNW/ - This holiday season, Guinness is inviting visitors to gather, connect, and celebrate the spirit of togetherness with its complimentary "World of Guinness" (Le Monde de Guinness) holiday pop-up in the heart of Old Port Montreal.

Unveiled during National Impaired Driving Prevention Month, the new campaign encourages football fans to make responsible choices and plan to never drive impaired

NEW YORK, Dec. 2, 2024 /PRNewswire/ -- Premium drinks company Diageo North America, Mothers Against Drunk Driving (MADD), the National Football League (NFL), and Uber Technologies, Inc. join forces in a unique partnership to launch "Take a Minute. Make a Plan." Football games provide fans with unforgettable moments of celebration, but planning to never drive impaired is just as important as the pregame rituals and final score. Did you know the average fan spends 690 minutes a week thinking about football1? This campaign encourages fans to prioritize taking just one of those 690 minutes to make a plan to never drive impaired and aims to foster a culture of responsibility, especially during high-excitement moments like football games where socializing is part of the experience.

'However You Spice' celebrates people connecting with their crew in real life

TORONTO, Nov. 26, 2024 /CNW/ - Today, Captain Morgan is kicking off its exciting new global campaign, 'However You Spice', inviting everyone to look up from their screens and reconnect with friends in real life. In a world where endless scrolling has become the norm, the campaign celebrates the magic that happens when people come together with their crew in real life to share a laugh, raise a glass, and make memories.

Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage

NASHVILLE, Tenn., Nov. 21, 2024 /PRNewswire/ -- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashville.

Follow the Captain to unlock something SUPER for you and your crew

NEW YORK, Nov. 21, 2024 /PRNewswire/ -- Captain Morgan is teaming up with Super Bowl champ Victor Cruz and NYC multidisciplinary label KidSuper for a collab that's as bold as it is legendary. The one-of-a-kind merch drop is the latest adventure for fans who 'Follow the Captain' -- aka your pass to unlocking epic surprises and unforgettable fun with your crew, courtesy of Captain Morgan.