BEIJING, Feb. 7, 2025 /PRNewswire/ -- On Feb. 5, iQIYI, China's leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including blockbuster films, served as a powerful foundation, driving a surge in online viewership of related content and fueling platform-wide engagement. Meanwhile, content diversity, including a mix of long-form videos and mini-dramas, further captivated audiences, highlighting the evolving content preferences of users. Data also revealed that users enjoy interacting with iQIYI's content, with a 118% year-on-year increase in bullet comments and a surge in offline IP-based VR immersive theater experiences.

BEIJING, Jan. 24, 2025 /PRNewswire/ -- On Jan. 21, iQIYI, China's leading online entertainment platform, launched upgrades to its Diamond VIP membership, enabling members to unlock Member Express Packages without needing additional membership points or purchases. The upgrade continues iQIYI's refinement of the platform's diverse membership offerings.

As viewers continue to demonstrate a willingness to spend on good content, platforms in the long-form video industry increasingly prioritize member experience and satisfaction in tandem with quality content production. Beyond offering premium content, iQIYI continues to optimize the member experience through a variety of additional online and offline services, amplifying member interaction and engagement to widespread acclaim.

The recent theater adaptation of the hit drama receives exceptional response during multi-city tour

BEIJING, Jan. 17, 2025 /PRNewswire/ -- On January 12, iQIYI, China's leading online entertainment platform, concluded the multi-city tour of its stage adaptation "Mysterious Lotus Casebook" with a final performance in Beijing. The production marks another milestone in the company's innovative IP development strategy, showcasing iQIYI's growing success in transforming popular content into diverse entertainment formats that engage broader audiences.

Five years on, the pioneering drama brand remains the benchmark for suspense

BEIJING, Dec. 26, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, announced this month the return of its acclaimed "Light On Theater," celebrating the fifth anniversary of this suspense-themed drama brand. Featuring seven new titles with star-studded casts and renowned production teams, the lineup is set to reinforce iQIYI's leadership in suspense storytelling and highlight the success of its genre-driven model.

BEIJING, Dec. 11, 2024 /PRNewswire/ -- On December 7, iQIYI, China's leading online entertainment platform, hosted its signature annual iQIYI Scream Night at the Galaxy Arena in Macao. The star-studded event unveiled a total of 66 honors across various categories, from drama to variety shows, and was streamed live globally to celebrate exceptional content and creative talent that continue to resonate with audiences worldwide.

This year marked the 10th anniversary of iQIYI's flagship event and was filled with highlights, including surprise reunions of cast members from hit shows, live performances of iconic soundtracks, and a stunning red carpet. The event brought together beloved artists, prominent figures from the film and television industry, iQIYI VIP members, and media. It generated significant buzz on Chinese social media platforms such as Weibo and Douyin, with over 1,700 trending searches, more than 90 of which reached the top spot on trending charts. The event sparked lively discussions and solidified its place as one of the most anticipated events in China's entertainment calendar.

BEIJING, Dec. 9, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, recently launched a new 'Extra Large Font' function on its app, offering a comprehensive suite of accessibility features tailored for senior users and the visual requirements of a broader audience. With just one click, the app adapts both its interface and functionality to better serve older adults, providing a clearer, more convenient, and intuitive entertainment experience.

BEIJING, Nov. 15, 2024 /PRNewswire/ -- On November 12, iQIYI, China's leading online entertainment platform, introduced its Standard VIP Family and Friends membership service in Chinese mainland. This new offering allows Standard VIP members to add a separate account at a discounted price, providing full access to iQIYI's extensive content library and offering an affordable way for families and friends to enjoy premium content together.

BEIJING, Oct. 31, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, premiered Fangs of Fortune in late October, the latest release under 'Love On Theater.' Inspired by The Classic of the Mountains and Seas, an ancient Chinese mythological text, this fantasy period drama unfolds in a rich universe filled with Chinese cultural elements, brought to life through state-of-the-art technologies and virtual production.

Classical Chinese Culture and Romance

Presented by iQIYI and starring Neo HOU and Duling CHEN, Fangs of Fortune reinvents the Chinese fantasy narrative of "demons catching demons." Featuring numerous mythological creatures from The Classic of the Mountains and Seas, the drama follows demon leader Zhu Yan, who, disguised as Yuanzhou ZHAO, infiltrates the "demon-hunting bureau." Alongside the goddess Xiao WEN and other bureau members, they begin to unveil the truths behind the malicious acts of the demons and beasts they encounter.

BEIJING, Oct. 23, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, released the season finale of its hit original comedy variety show The King of Stand-up Comedy this week, with Fu Hang winning first place. This season, along with titles like Super Sketch Show, as part of the platform's growing comedy ecosystem, demonstrates iQIYI's ongoing efforts to provide a greater stage for grassroots comedy talent and cultivate the diversified development of the domestic comedy industry and culture.

BEIJING, Oct. 23, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, released the season finale of its hit original comedy variety show The King of Stand-up Comedy this week, with Fu Hang winning first place. This season, along with titles like Super Sketch Show, as part of the platform's growing comedy ecosystem, demonstrates iQIYI's ongoing efforts to provide a greater stage for grassroots comedy talent and cultivate the diversified development of the domestic comedy industry and culture.