BEIJING, April 24, 2025 /PRNewswire/ -- On Apr. 23, iQIYI, China's leading online entertainment platform, unveiled over 400 new titles and a series of strategic initiatives at its 2025 iQIYI World Conference in Beijing. The announcements highlight the company's continued commitment to an integrated "long + short" form content strategy, diverse IP monetization, and technological innovation, defining the next phase of the online entertainment industry.

BEIJING, April 18, 2025 /PRNewswire/ -- On Apr. 18, iQIYI, China's leading online entertainment platform, announced the groundbreaking of its second comprehensive theme park, iQIYI LAND, in Kaifeng, Henan Province, Central China. This milestone follows last month's unveiling of iQIYI's plans for its first comprehensive theme park in Yangzhou, Jiangsu Province in East China, marking another step in the company's strategy to extend its premium IP into the offline realm. It also showcases an innovative model that combines operational agility with enhanced interactivity powered by cutting-edge technologies.

BEIJING, April 2, 2025 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, announced the premieres of two reality-driven films – "Mumu" and "We Girls" – ahead of the Qingming Festival holiday period (also known as Tomb-Sweeping Day) in early April. Presented by iQIYI, the films delve into the often-overlooked lives of hearing-impaired families and marginalized women, offering a powerful testament to the company's commitment to realism in content creation while combining commercial appeal with compelling storytelling and artistic merit.

BEIJING, March 18, 2025 /PRNewswire/ -- On Mar. 14, iQIYI, China's leading online entertainment platform, convened the country's most comprehensive gathering of mini and short drama professionals at its inaugural Glittering Night ceremony in Suzhou, Jiangsu province, where industry leaders collectively endorsed the sector's critical transition from quantity-driven output to premium content creation.

The dual-format occasion combined executive forums addressing content standardization with evening celebrations honoring premium productions like short- and mini-drama of the year, and revealed new strategic programs to elevate production values through 2025. With over 70 distinguished actors and more than 400 creators in attendance, the event presented 34 competitive honors while charting industry-wide quality benchmarks.

BEIJING, March 13, 2025 /PRNewswire/ -- On Mar. 13, iQIYI, China's leading online entertainment platform, announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI's extensive portfolio of film and drama IPs, empowered by cutting-edge technology to deliver fully immersive experiences for visitors. This strategic venture highlights iQIYI's commitment to maximizing the long-term value of its IPs while positioning offline experience as a new growth opportunity for the company.

BEIJING, Feb. 7, 2025 /PRNewswire/ -- On Feb. 5, iQIYI, China's leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including blockbuster films, served as a powerful foundation, driving a surge in online viewership of related content and fueling platform-wide engagement. Meanwhile, content diversity, including a mix of long-form videos and mini-dramas, further captivated audiences, highlighting the evolving content preferences of users. Data also revealed that users enjoy interacting with iQIYI's content, with a 118% year-on-year increase in bullet comments and a surge in offline IP-based VR immersive theater experiences.

BEIJING, Jan. 24, 2025 /PRNewswire/ -- On Jan. 21, iQIYI, China's leading online entertainment platform, launched upgrades to its Diamond VIP membership, enabling members to unlock Member Express Packages without needing additional membership points or purchases. The upgrade continues iQIYI's refinement of the platform's diverse membership offerings.

As viewers continue to demonstrate a willingness to spend on good content, platforms in the long-form video industry increasingly prioritize member experience and satisfaction in tandem with quality content production. Beyond offering premium content, iQIYI continues to optimize the member experience through a variety of additional online and offline services, amplifying member interaction and engagement to widespread acclaim.

The recent theater adaptation of the hit drama receives exceptional response during multi-city tour

BEIJING, Jan. 17, 2025 /PRNewswire/ -- On January 12, iQIYI, China's leading online entertainment platform, concluded the multi-city tour of its stage adaptation "Mysterious Lotus Casebook" with a final performance in Beijing. The production marks another milestone in the company's innovative IP development strategy, showcasing iQIYI's growing success in transforming popular content into diverse entertainment formats that engage broader audiences.

Five years on, the pioneering drama brand remains the benchmark for suspense

BEIJING, Dec. 26, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, announced this month the return of its acclaimed "Light On Theater," celebrating the fifth anniversary of this suspense-themed drama brand. Featuring seven new titles with star-studded casts and renowned production teams, the lineup is set to reinforce iQIYI's leadership in suspense storytelling and highlight the success of its genre-driven model.

BEIJING, Dec. 11, 2024 /PRNewswire/ -- On December 7, iQIYI, China's leading online entertainment platform, hosted its signature annual iQIYI Scream Night at the Galaxy Arena in Macao. The star-studded event unveiled a total of 66 honors across various categories, from drama to variety shows, and was streamed live globally to celebrate exceptional content and creative talent that continue to resonate with audiences worldwide.

This year marked the 10th anniversary of iQIYI's flagship event and was filled with highlights, including surprise reunions of cast members from hit shows, live performances of iconic soundtracks, and a stunning red carpet. The event brought together beloved artists, prominent figures from the film and television industry, iQIYI VIP members, and media. It generated significant buzz on Chinese social media platforms such as Weibo and Douyin, with over 1,700 trending searches, more than 90 of which reached the top spot on trending charts. The event sparked lively discussions and solidified its place as one of the most anticipated events in China's entertainment calendar.