Five years on, the pioneering drama brand remains the benchmark for suspense

BEIJING, Dec. 26, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, announced this month the return of its acclaimed "Light On Theater," celebrating the fifth anniversary of this suspense-themed drama brand. Featuring seven new titles with star-studded casts and renowned production teams, the lineup is set to reinforce iQIYI's leadership in suspense storytelling and highlight the success of its genre-driven model.

BEIJING, Dec. 11, 2024 /PRNewswire/ -- On December 7, iQIYI, China's leading online entertainment platform, hosted its signature annual iQIYI Scream Night at the Galaxy Arena in Macao. The star-studded event unveiled a total of 66 honors across various categories, from drama to variety shows, and was streamed live globally to celebrate exceptional content and creative talent that continue to resonate with audiences worldwide.

This year marked the 10th anniversary of iQIYI's flagship event and was filled with highlights, including surprise reunions of cast members from hit shows, live performances of iconic soundtracks, and a stunning red carpet. The event brought together beloved artists, prominent figures from the film and television industry, iQIYI VIP members, and media. It generated significant buzz on Chinese social media platforms such as Weibo and Douyin, with over 1,700 trending searches, more than 90 of which reached the top spot on trending charts. The event sparked lively discussions and solidified its place as one of the most anticipated events in China's entertainment calendar.

BEIJING, Dec. 9, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, recently launched a new 'Extra Large Font' function on its app, offering a comprehensive suite of accessibility features tailored for senior users and the visual requirements of a broader audience. With just one click, the app adapts both its interface and functionality to better serve older adults, providing a clearer, more convenient, and intuitive entertainment experience.

BEIJING, Nov. 15, 2024 /PRNewswire/ -- On November 12, iQIYI, China's leading online entertainment platform, introduced its Standard VIP Family and Friends membership service in Chinese mainland. This new offering allows Standard VIP members to add a separate account at a discounted price, providing full access to iQIYI's extensive content library and offering an affordable way for families and friends to enjoy premium content together.

BEIJING, Oct. 31, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, premiered Fangs of Fortune in late October, the latest release under 'Love On Theater.' Inspired by The Classic of the Mountains and Seas, an ancient Chinese mythological text, this fantasy period drama unfolds in a rich universe filled with Chinese cultural elements, brought to life through state-of-the-art technologies and virtual production.

Classical Chinese Culture and Romance

Presented by iQIYI and starring Neo HOU and Duling CHEN, Fangs of Fortune reinvents the Chinese fantasy narrative of "demons catching demons." Featuring numerous mythological creatures from The Classic of the Mountains and Seas, the drama follows demon leader Zhu Yan, who, disguised as Yuanzhou ZHAO, infiltrates the "demon-hunting bureau." Alongside the goddess Xiao WEN and other bureau members, they begin to unveil the truths behind the malicious acts of the demons and beasts they encounter.

BEIJING, Oct. 23, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, released the season finale of its hit original comedy variety show The King of Stand-up Comedy this week, with Fu Hang winning first place. This season, along with titles like Super Sketch Show, as part of the platform's growing comedy ecosystem, demonstrates iQIYI's ongoing efforts to provide a greater stage for grassroots comedy talent and cultivate the diversified development of the domestic comedy industry and culture.

BEIJING, Oct. 23, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, released the season finale of its hit original comedy variety show The King of Stand-up Comedy this week, with Fu Hang winning first place. This season, along with titles like Super Sketch Show, as part of the platform's growing comedy ecosystem, demonstrates iQIYI's ongoing efforts to provide a greater stage for grassroots comedy talent and cultivate the diversified development of the domestic comedy industry and culture.

BEIJING, Oct. 10, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, released its viewership data and content trends for the 2024 National Day Holiday (October 1-7) this week, revealing an 11% sequential increase in total viewing time compared to the pre-holiday period and highlighting a growing appetite for diverse content. Viewers turned to traditional favorites like drama series, films, and animation, while light and entertaining genres such as comedy and variety shows saw exceptional growth, and short-form content continued to gain popularity as a general trend.

C-Dramas Become Leading Choice in Southeast Asia

BEIJING, Sept. 26, 2024 /PRNewswire/ -- On September 25, iQIYI, China's leading online entertainment platform, announced the upcoming release of over 300 new titles across diverse genres over the next year, at its iJOY Conference held in Shanghai. The company highlighted its strategic expansion into short dramas, introducing content that leverages the growing global popularity of Chinese content while utilizing innovative AI to navigate emerging industry trends.

BEIJING, Sept. 13, 2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, has sparked a fresh surge of enthusiasm for stand-up comedy with the launch of its original show, The King of Stand-up Comedy. The show has quickly gained acclaim and generated widespread social buzz since its debut, highlighting iQIYI's commitment to producing high-quality comedy content. In addition to discovering new creative talent, the show has seamlessly integrated online and offline markets, fostering sustainable growth in the domestic comedy industry.