Celebrating Active Lifestyles of All Forms, Toyota Sparks The Imagination of What's Possible at SEMA 2024.

LAS VEGAS, Nov. 5, 2024 /PRNewswire/ -- Toyota returns to the Specialty Equipment Market Association (SEMA) Show with a diverse exhibit that celebrates Toyota adventure for every lifestyle.

Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, the 2024 display features a stunning array of vehicles. Highlights include several unique specialty builds and a variety of Toyota models enhanced with lifestyle features from the expansive Toyota Associated Accessory Products (AAP) portfolio.

Grand Highlander has ample space for people and cargo, including an adult-sized 3rd row and 97.5-cu.ft. of storage with second and third row seats folded downNew Hybrid Nightshade Edition adds a stylish flare to the 2025 Grand Highlander lineup with black exterior accents, black wheels, and JBL® Premium Audio standardNew LE Grade brings outstanding value to the 2025 Grand Highlander lineup with standard features like 8-person seating, 3-zone climate control, and 12.3-in. touchscreenGrand Highlander models are available in a choice of Hybrid MAX, Hybrid, or gas powertrains and All- or Front-Wheel Drive options for an efficient-yet-capable driveHybrid MAX System brings impressive performance with 362 net combined HP and 400 lb.-ft. of torqueAvailable tech like Traffic Jam Assist*, Head-Up Display, and Digital Rearview Mirror

PLANO, Texas, Nov. 1, 2024 /PRNewswire/ -- Toyota announced today a donation of $80,000 to schools in Arizona and Georgia, providing them with the funds to support the schools' existing music education programs. The benefitting schools include Chandler High School, in Chandler, Ariz., and Fulton County Schools (FCS), Benjamin Banneker High School and Tri-Cities High School in Atlanta, Ga. 

The campaign aims to raise awareness of Toyota's all-electric SUV

PLANO, Texas, Oct. 28, 2024 /PRNewswire/ -- Toyota unveils its new marketing campaign for the bZ4X, "A Secret Worth Sharing," spreading the word that, yes, Toyota does make an all-electric vehicle.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9299651-en-toyotas-all-electric-bz4x-a-secret-worth-sharing-campaign

"The bZ4X campaign highlights how Toyota's all-electric SUV is a secret worth sharing," said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America. "The bZ4X blends modern design with advanced technology specifically developed to simplify zero-emission driving, backed by the quality, durability and reliability of a Toyota."

Toyota Racing to change name to Toyota Gazoo Racing North America in 2025

PLANO, Texas, Oct. 17, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) announced today that its racing division, Toyota Racing, will formally become Toyota Gazoo Racing North America prior to the start of the 2025 motorsports season with all of its motorsports efforts competing under the global Toyota Gazoo Racing (TGR) banner. TRD, U.S.A., a subsidiary of TMNA, will continue its technical and engineering support across Toyota motorsports efforts throughout the U.S. 

Revel operates largest network of public fast charging stations in New York CityAgreement provides Toyota and Lexus customers access to complimentary charging at Revel charging stationsToyota Ventures investment into Revel supports adoption of electrified mobility solutions

PLANO, Texas and NEW YORK, Oct. 15, 2024 /PRNewswire/ -- Toyota Motor North America (Toyota) and Revel announced today an agreement to provide Toyota and Lexus battery electric vehicle (BEV) customers with complimentary access to Revel's DC fast charging network in New York City for approximately three years through October 14, 2027. Revel currently operates the largest network of public fast charging stations in New York City, with four high-volume stations open 24/7 offering both NACS and CCS plug types.

September electrified vehicle sales consisting of hybrids, plug-in hybrids, pure electrics and fuel cells exceeds 48 percent of total sales volumeMore than 710,000 electrified vehicles sold through the third quarter, representing more than 41 percent of total sales volume30 electrified Toyota and Lexus vehicle options available at dealerships, the most among any automakerLexus records its best-ever sales result in its 35-year history through the third quarterToyota remains the industry's number one retail brand through the nine month period

Unleashing Power and Precision: Where Bold Sophistication Meets Thrilling Efficiency

PLANO, Texas, Sept. 30, 2024 /PRNewswire/ -- Launching today, Toyota's new marketing campaign, "Stand Out in Every Sense," highlights the 2025 Toyota Crown Family in all its glory. From innovative sophisticated design to modern technology and high-end performance - all harmonizing to create a driving experience that engages every sense and elevates the everyday.

Experience the full interactive Multichannel News Release here: https://www2.multivu.com/toyota/9292451-en-toyota-stand-out-in-every-sense-crown-family-campaign

Contributions promote recovery; customer payment relief offers assist those in need

PLANO, Texas, Sept. 27, 2024 /PRNewswire/ -- Toyota Motor North America and Toyota Financial Services announced efforts to assist those suffering from the impacts of Hurricane Helene and other recent natural disasters across the country. Toyota contributes annually to The American Red Cross and SBP, and these funds are utilized to support recovery efforts when disasters strike around the nation. To further assist affected communities, Toyota is matching contributions for donations made by U.S.-based employees to support The American Red Cross, SBP and other eligible nonprofits.

Representation expands to seven teams, including entry in X-Cross class for first timeEvent offers wealth of professional development for team members to apply in their jobsToyota is presenting sponsor of the Rebelle Rally's Live Webcast for 2024

PLANO, Texas, Sept. 26, 2024 /PRNewswire/ -- Toyota Motor North America (Toyota) today announced names of the 14 team members who will participate in the 2024 Rebelle Rally, the longest competitive off-road navigation rally in the United States exclusively for women. Through its expansion to seven teams, Toyota offers more opportunities to gain applied knowledge of how Toyota vehicles perform in recreational settings as well as developing their problem solving, time management and communications skills which can benefit in their daily jobs. The expansion includes an entry in the X-Cross class for the first time with a RAV4.