Year-end electrified Toyota and Lexus sales surpasses one million units and surges 53 percent; electrified units make up more than 43 percent of total sales volume30 electrified vehicle options available, the most among any automaker with more in showrooms throughout 2025Lexus records its best-ever full-year sales result in its 35-year historyToyota brand projected to be the number one retail for the 13th consecutive year

PLANO, Texas, Jan. 3, 2025 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported year-end 2024 U.S. sales of 2,332,623 vehicles, an increase of 3.7 percent on a volume basis and an increase of 3.1 percent on a daily selling rate (DSR) basis compared to 2023.

Funding is Part of Advanced Research Projects Agency-Energy (ARPA-E) Program to Develop a Sustainable Critical Minerals Supply Chain

ANN ARBOR, Mich., Dec. 18, 2024 /PRNewswire/ -- Toyota announced today that Toyota Engineering & Manufacturing North America, Inc. (TEMA), inclusive of Toyota Motor North America (TMNA) R&D, has been selected to receive $4.5 million in funding from the U.S. Department of Energy, Advanced Research Projects Agency-Energy (ARPA-E). The funding is part of the Catalyzing Innovative Research for Circular Use of Long-lived Advanced Rechargeables (CIRCULAR) Program, designed to support a circular domestic supply chain for electric vehicle (EV) batteries.

Manufacturer's Suggested Retail Price* (MSRP) reduction for 2025 bZ4X: $6,000 lower MSRP for XLE grade and $5,380 lower MSRP for Limited gradebZ4X adds a bold Nightshade edition to the lineup with standard All Wheel Drive, available in single- or two-tone exterior colorsStandard bZ4X Nightshade features include black 20-inch wheels, black exterior accents, and red stitching on seats and steering wheelLimited grade adds standard Traffic Jam Assist capability, Lane Change Assist, Front Cross-Traffic Alert for 2025Dual voltage charging cable standard on all grades for Level One and Level Two chargingOne year of complimentary charging through EVgo's nationwide charging network included with new lease or purchase

Company remains committed to reinvesting in U.S. manufacturing operations, environmental sustainability and stable employment 

GEORGETOWN, Ky., Dec. 12, 2024 /PRNewswire/ -- Transformation continues at Toyota Kentucky with a $922 million investment to build a new advanced paint facility and further support electrification efforts. The facility is designed to improve operational efficiencies, reduce environmental impacts, and enhance the quality of vehicle finishes.

Sheehy Toyota of Laurel celebrates achievement as first-ever Certified Pre-Owned brand to surpass milestone

LAUREL, Md., Dec. 11, 2024 /PRNewswire/ -- Toyota Certified Used Vehicles (TCUV), the number one certified pre-owned vehicle program in the nation, achieved its 8 millionth sale when Sheehy Toyota of Laurel sold a 2024 Toyota Camry with a Supersonic Red exterior.

By becoming the first-ever certified pre-owned vehicle program to hit the sales milestone, representatives from Toyota Motor North America (TMNA) joined the team at Sheehy Toyota of Laurel to present the lucky customer with a check for the Camry's total purchase price, as well as a $10,000 donation in their name to the Active Minds, on behalf of Toyota and Carfax. Active Minds is the nation's leading nonprofit organization promoting mental health awareness and education for young adults.

Standard i-FORCE powertrain with up to 278 Horsepower and 317 lb.-ft. of TorqueAvailable i-FORCE MAX with up to 326 horsepower and 465 lb.-ft. of TorqueStandard power rear window with an available hands-free power liftgateFirst-ever Trailhunter and Platinum grades now offeredAvailable 14-inch Touchscreen DisplayToyota Safety Sense 3.0 standard on all modelsMSRP starting at $40,770, plus $1,450 DPHOn-sale early 2025

PLANO, Texas, Dec. 10, 2024 /PRNewswire/ -- The Toyota 4Runner's reputation as a go-anywhere adventure vehicle has cemented it as an icon in American off-road culture. For over 40 years, 4Runner has stayed true to its original concept as an extremely capable, dynamic, and durable off-roader. As it enters its 6th generation, 4Runner has never been more capable, advanced and refined. Amenities and the passenger experience were key focus areas during vehicle development. 4Runner will now offer nine grades that include the first-ever Trailhunter and Platinum grades. Fans can expect the 2025 4Runner to hit dealerships in January of 2025. The Manufacturer's Suggested Retail Price (MSRP) starts at $40,770, plus $1,450 for Delivery Processing and Handling.

Heartwarming Holiday Ads Debuted During NBCUniversal's"Christmas in Rockefeller Center" on NBC and "Navidades en Rockefeller" on Telemundo

PLANO, Texas, Dec. 5, 2024 /PRNewswire/ -- With the holiday season in full swing, Toyota is celebrating the joy of helping others through their holiday advertising. Last night during NBCUniversal's primetime specials - "Christmas in Rockefeller Center" on NBC, "Real Reward" debuted – and within "Navidades en Rockefeller" on Telemundo, "Naughty List" was unveiled, both with a personalized throw from a show host.

Highlights key progress in four priority areasReflects on-going commitment to achieving UN SDGs and Challenge 2050

PLANO, Texas, Nov. 21, 2024 /PRNewswire/ -- Toyota Motor North America announced the publication of its 2024 North American Environmental Sustainability Report (the "Report"), an annual report highlighting company initiatives across the United States, Canada, and Mexico.

Celebrating Active Lifestyles of All Forms, Toyota Sparks The Imagination of What's Possible at SEMA 2024.

LAS VEGAS, Nov. 5, 2024 /PRNewswire/ -- Toyota returns to the Specialty Equipment Market Association (SEMA) Show with a diverse exhibit that celebrates Toyota adventure for every lifestyle.

Located in the Central Hall, Booth No. 22200 at the Las Vegas Convention Center, the 2024 display features a stunning array of vehicles. Highlights include several unique specialty builds and a variety of Toyota models enhanced with lifestyle features from the expansive Toyota Associated Accessory Products (AAP) portfolio.

Grand Highlander has ample space for people and cargo, including an adult-sized 3rd row and 97.5-cu.ft. of storage with second and third row seats folded downNew Hybrid Nightshade Edition adds a stylish flare to the 2025 Grand Highlander lineup with black exterior accents, black wheels, and JBL® Premium Audio standardNew LE Grade brings outstanding value to the 2025 Grand Highlander lineup with standard features like 8-person seating, 3-zone climate control, and 12.3-in. touchscreenGrand Highlander models are available in a choice of Hybrid MAX, Hybrid, or gas powertrains and All- or Front-Wheel Drive options for an efficient-yet-capable driveHybrid MAX System brings impressive performance with 362 net combined HP and 400 lb.-ft. of torqueAvailable tech like Traffic Jam Assist*, Head-Up Display, and Digital Rearview Mirror