BEHR® Research Reveals a Powerful Link Between Paint Color and Self-Confidence

SANTA ANA, Calif., July 30, 2025 /PRNewswire/ -- Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year—a smoky jade that uncovers exceptional beauty in every space. This dynamic blend of blue and green creates environments that feel both grounded and energizing—striking a redefined balance as a one-of-a-kind color.

Behr now using Google Cloud AI tools for personalized color recommendations, solving a major pain point in home improvement projects

SUNNYVALE, Calif., July 16, 2025 /PRNewswire/ -- Google Cloud today announced a partnership with Behr Paint Company, a leading provider of premium paints and stains, that will make the paint color selection journey easier and more personalized for consumers. By combining Behr's extensive proprietary color data with Google Cloud's AI capabilities – including Google Cloud with Gemini, Vertex AI, BigQuery, and Cloud Run – Behr has built an innovative, AI-powered agent named ChatHUE™ that can empower homeowners with confident color decisions.

A curated palette of 50 forward-thinking colors for commercial spaces of the future, inspired by insights from visionary designers.

SANTA ANA, Calif., June 9, 2025 /PRNewswire/ -- Today, Behr Paint Company announces its 2026 Commercial Color Forecast, a curated collection of colors rooted in elemental harmony—a thoughtful approach to color that balances natural elements, nostalgic touches, and technology influences. Designers and industry professionals will have a first look at the 2026 Commercial Color Forecast at NeoCon starting today through June 11, 2025 in Chicago.

The announcement comes as 71% of U.S. homeowners plan to update their home exterior with stain and 81% withpaint in 2025, according to a new study by Behr1

SANTA ANA, Calif., March 19, 2025 /PRNewswire/ -- Behr Paint Company has selected Cedar, a warm, earthy hue inspired by the natural tones of cedarwood, as its 2025 Exterior Stain Color of the Year. The launch comes as 82% of homeowners are choosing to invest in the look and feel of their current home instead of buying a new home this year, according to a new study by Behr.

Design students encouraged to enter for a chance to win $3,000, plus $1,000 for their design school

SANTA ANA, Calif., Sept. 19, 2024 /PRNewswire/ -- Today, Behr Paint Company announces its first-ever BEHR® Student Design Competition in partnership with MattoBoard, a 3D virtual sampling platform for designers. The competition is open starting today, September 19, through November 10, 2024, for full-time or part-time emerging professional design students.* 

New data shows choosing a red paint color is on the rise amongst Americans–where nostalgic flair meets undeniable elegance

SANTA ANA, Calif., Aug. 21, 2024 /PRNewswire/ -- Today, Behr Paint Company announces its highly anticipated 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact, about 75% of Americans say they would consider painting a room or wall a shade of red, and Rumors is the perfect choice with its unique balance of warmth and vitality.

The collection offers a visionary palette of 50 colors for commercial spaces of the future.

SANTA ANA, Calif., June 10, 2024 /PRNewswire/ -- Behr Paint Company proudly introduces its first-ever Commercial Color Forecast, a collection of future-focused color palettes inspired by design professionals from some of the nation's leading architectural firms. The 2025 Commercial Color Forecast will debut to designers and industry professionals at NeoCon held June 10-12, 2024 in Chicago.