Behr now using Google Cloud AI tools for personalized color recommendations, solving a major pain point in home improvement projects
SUNNYVALE, Calif., July 16, 2025 /PRNewswire/ -- Google Cloud today announced a partnership with Behr Paint Company, a leading provider of premium paints and stains, that will make the paint color selection journey easier and more personalized for consumers. By combining Behr's extensive proprietary color data with Google Cloud's AI capabilities – including Google Cloud with Gemini, Vertex AI, BigQuery, and Cloud Run – Behr has built an innovative, AI-powered agent named ChatHUE™ that can empower homeowners with confident color decisions.
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