Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails

TORONTO, Oct. 24, 2024 /CNW/ - Zip up your tracksuit, you've been recruited —Netflix's Squid Game is back for Season 2 and Johnnie Walker has officially entered the game. Today, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated season two.

Teaming Up With Matchbox, The Viral Matchmaking Software, Smirnoff Is Uniting Football Fans (And Rivals) For Unparalleled Thursday Night Football Experiences

NEW YORK, Oct. 22, 2024 /PRNewswire/ -- As the NFL season heats up, fans know that Game Day commitments can often sideline personal connections. This season, however, Smirnoff—the official vodka sponsor of the NFL—is calling an audible by teaming up with Matchbox to create off-the-field Game Day Matchups, giving football lovers a chance to toast with fellow fans without benching their social plans.

Diageo's "Show Your HBCU Spirit" Initiative Announces Homecoming & Classic Activations and Continues its Ongoing Scholarship Distributions

NEW YORK, Oct. 18, 2024 /PRNewswire/ -- Diageo North America continues to celebrate Historically Black Colleges and Universities (HBCUs) with unique and engaging activations at Homecomings and Classics throughout the 2024 fall season. Together with its brands Casamigos, Crown Royal and Guinness, Diageo is honoring HBCU culture and the longstanding traditions of Homecoming at Howard University in Washington, DC, and football Classics in Alabama and Louisiana.

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The Makers of the World's No. 1 Vodka Teams Up with Glamsquad to Serve Sweet and Spicy Cocktails and Matching Looks for Hispanic Heritage Month Occasions

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- On what is now known only as National Vodka Day (October 4), Smirnoff Spicy Tamarind introduced its new national partnership with leading on-demand beauty service Glamsquad; manifesting the product's fusion of sweet and spicy flavors and continuing its celebration of big and small occasions in the Hispanic culture. Inspired by the bold bottle design and with Spicy Tam as its muse, the collaboration features three sizzling signature looks as vibrant as a Spicy Tamarind cocktail. Only the beginning of a much larger, unexpected adventure, the partnership is laying the groundwork for upcoming new TV spots and a social campaign that will invite everyone (21+), everywhere to 'sip the sweet, savor the spicy, siente el sabor.'

The newest Single Malt from Linkwood Distillery pays homage in liquid form to the intricate weaving of history and craftsmanship over time

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- LINKWOOD DISTILLERY -- The Orphan Barrel Whiskey Co. is proud to release a new liquid from its coveted collection: Woven Honor Single Malt Scotch Whisky Aged 18 Years. Hailing from the mountainous, green landscape of the Scottish Highlands, Woven Honor celebrates the storied history of the Linkwood Distillery, where this liquid was meticulously crafted. In true Orphan Barrel fashion, the bottle label is representative of the liquid within. In the case of Woven Honor, the artwork features a spider scrupulously constructing its web in undisturbed artistry, representing how this whisky was crafted with the same precision, harmoniously blending nature's finest elements with traditional techniques.

The award-winning whisky brand is taking its Higher Marques portfolio to new heights with its oldest and finest whisky to-date

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- Crown Royal is thrilled to announce the release of its latest premium offering, Crown Royal Aged 31 Years, a remarkable addition to the Crown Royal Higher Marques lineup. This exquisite, rare blended Canadian whisky marks a continuation of the brand's commitment to crafting exceptional spirits, taking the art of whisky-making yet another step further.

Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities

NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it.

The Rare American Bourbon Bottling from Stitzel-Weller Distillery Will be Available in Highly-Limited Quantities in the U.S.

LOUISVILLE, Ky., Oct. 3, 2024 /PRNewswire/ -- Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. The highly sought-after iconic American bourbon is aged and bottled at the historic Stitzel-Weller Distillery, where it will be available beginning this month, alongside select U.S. markets while supplies last.

Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails and experiences

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- Netflix's Squid Game is back for season two and Johnnie Walker, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans 21+ and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated series return.

The esteemed bartending competition is accepting applications for only a few more weeks!

NEW YORK, Sept. 19, 2024 /PRNewswire/ -- Attention all bartenders and mixologists nationwide - there is less than one month remaining to submit applications for the 2025 U.S. Bartender Of The Year competition! Applications are open to mixologists who believe they have what it takes to be the next champion and are encouraged to apply by October 15, 2024. Entering its thirteenth season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is searching for innovative and ambitious bartenders to claim the title of 2025 U.S Bartender of the Year. The esteemed program is an educational platform that provides training and mentorship for hospitality professionals, all leading up to the global bartending competition that will take place in Toronto, Canada during the fall of 2025.

This marks Canada's 4th win as a nation at the 15th edition of World Class for the coveted title, as Toronto is named host for next year's competition

TORONTO, Sept. 19, 2024 /CNW/ - Keegan McGregor, from Halifax, Nova Scotia, has been awarded the coveted title of World Class Global Bartender of the Year 2024 at the world's biggest cocktail competition, celebrated in Shanghai this year. Competing against finalists from 45 regions around the world, Keegan McGregor was named the ultimate winner by an international line-up of industry legends during the annual celebration of global cocktail culture.

LOUISVILLE, Ky., Sept. 19, 2024 /PRNewswire/ -- Bulleit Frontier Whiskey proudly announces the launch of Bulleit Rye 10-Year-Old, the latest addition to its permanent portfolio of exceptional whiskeys. This new expression joins the acclaimed Bulleit Bourbon 10-Year-Old, forming the foundation of the new Bulleit 10-Year Aged Whiskeys range. Together, these age-statement whiskeys reflect Bulleit's commitment to crafting premium, bold-flavored whiskey while continuing to innovate to bring an expanded portfolio of whiskeys to consumers and trade.

A Grand-prize military veteran winner was honored with the ultimate VIP experience, receiving a once-in-a-lifetime surprise from Kane Brown and Crown Royal in Arlington, Texas.

NEW YORK, Sept. 17, 2024 /PRNewswire/ -- Crown Royal and multi-platinum country music artist Kane Brown raised a glass to a military veteran as Brown's 29-city In the Air Tour concluded at Globe Life Field in Arlington, Texas, on Sept. 14. All summer long, the official whisky of Brown's headlining tour, Crown Royal, brought its award-winning cocktails and Purple Bag Project to sold-out stops. As part of their partnership , Brown and Crown Royal teamed up to launch the "That Deserves a Crown with Kane Brown" contest, inviting fans 21+ to nominate veterans in their lives for a chance to win a VIP experience at Brown's final concert for themselves and the veteran.

The award-winning brand continues in its endeavor for inclusivity, offering innovation for consumers who are blind or have low vision

NEW YORK, Sept. 17, 2024 /PRNewswire/ -- Ketel One Family Made Vodka is thrilled to announce its latest innovation: an accessible on-bottle QR code (AQR). The addition, available on its recently launched ready-to-serve cocktails, allows easier identification of products and access to product information for consumers who are blind or have low vision, aligning to Ketel One's unwavering commitment to deliver an exceptional spirit to all cocktail drinkers. As the first spirit brand to enable this capability, Ketel One is leading by example to help create a more inclusive environment for consumers nationwide.

LOUISVILLE, Ky., Sept. 16, 2024 /PRNewswire/ -- Bulleit Frontier Whiskey is announcing the launch of its new US brand campaign, "We Aren't Made To Be Still". The campaign draws from the same spirit of relentless experimentation that created its expectation-defying flagship bourbon and continues to drive the brand's commitment to pushing the frontiers of what American whiskey can be.

With flavours of freshly baked sponge cake, the newest addition to the Baileys portfolio is a delicious treat for any adult birthday 

TORONTO, Sept. 16, 2024 /CNW/ - Birthday celebrations are a time to indulge in life's sweetest moments and for Canadians, making these moments extra special for ourselves and others is a longstanding tradition. Of course, no birthday celebration is complete without cake — in fact, nearly two-thirds of people agree that cake is an essential part of any celebration, making it a ritual Canadians can't resist. Now, Canadians can have their cake and drink it too with Baileys Birthday Cake Irish Cream, a new way to enjoy the magic of birthdays with a grown-up twist.

Join the Nation's Most Exciting Cocktail Celebration, September 19 - 29

NEW YORK, Sept. 16, 2024 /PRNewswire/ -- The highly anticipated Mr Black Espresso Martini Fest is back for its third year, inviting cocktail enthusiasts across the country to embark on a journey of flavor and innovation from September 19th through 29th. This year's festival promises to be the most exciting yet, with over 250 bars nationwide showcasing their creativity through an array of Espresso Martini variations.

All season long, rally the crew for legendary adventures (on land and sea) that only start when you Follow the Captain

NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is setting sail with the return of 'Follow the Captain,' inviting crews across America to join in on the most epic scavenger hunt – with even more legendary adventures and prizes up for grabs all season long. From the ultimate tailgate at sea (dare we say a sailgate?), to fire sets from Aminé and other next-level talent, to the crown jewel of gameday experiences at Super Bowl LIX – Captain Morgan is spicing up this NFL season and beyond, and the spoils are as unforgettable as the adventure.

The brand's partnership with television's biggest night kicks off the next chapter for Johnnie Walker as it embarks on a new era of cultural collaborations, redefining expectations and occasions for Scotch whisky enjoyment

NEW YORK, Sept. 6, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one blended Scotch whisky, is embarking on a groundbreaking series of partnerships to inspire a new generation of whisky drinkers and expand its impact across spheres within modern luxury culture. Kicking off Johnnie Walker Blue Label experiences as the Official Spirits Partner of the 76th Emmy® Awards, the brand is setting the stage for dynamic collaborations across culinary arts, entertainment and fashion with more to be announced later this fall.