New Tile Bluetooth Trackers Offer Enhanced Integration with the Life360 App, Providing Fast, Reliable Item Finding and Unmatched Security Features in One Powerful Network

SAN FRANCISCO, Sept. 16, 2024 /PRNewswire/ -- Life360, a family connection and safety company, today introduced an all-new lineup of Tile Bluetooth trackers. Dedicated to making everyday family life better, Life360's new Tile trackers are designed to help families effortlessly keep track of their valuable items and ensure the safety of their loved ones with enhanced location-sharing capabilities. Each tracker features a multi-function button that extends the Life360 app's SOS services, providing an extra layer of security at the user's fingertips. In addition to an enhanced integration with the Life360 app, models in the new Tile lineup feature improvements such as extended range, a louder ring, and a refined design, delivering unmatched convenience and peace of mind to customers.

Uber signs on as strategic brand partner; Google veteran Brian McDevitt joins to lead the Life360 Ads team

SAN FRANCISCO, Sept. 5, 2024 /PRNewswire/ -- Life360, Inc. (NASDAQ: LIF), the leading family connection and safety company, today announced the launch of its advertising platform in the United States. The new platform leverages Life360's unique family insights and location data to deliver privacy-first targeting for advertising, connecting millions of engaged families with brands, products, and services that are relevant to their needs. Uber joins the platform as a key partner, integrating with Life360's Landing Notifications to provide timely transportation options and launching targeted ads to parents of teens for Uber teen accounts. These accounts allow teens aged 13-17 to request their own rides and order food, all with parental supervision and essential safety features built into the experience.