New GoDaddy survey shows 80% of young shoppers research businesses before buying

TEMPE, Ariz., Nov. 21, 2024 /PRNewswire/ -- Maintaining an online presence is important to small businesses, but is it necessary? According to new data from GoDaddy (NYSE:GDDY), if a business's target audience is Gen Z or Millennials, not having one could seriously impact their bottom line.  

A majority (80%) of 1,000 Gen Z and Millennial U.S. consumers surveyed in September shared they research small businesses online before shopping with them for the first time. They are taking extra steps to verify the credibility of a business by checking their reviews, website and social media accounts.   

TEMPE, Ariz., Nov. 21, 2024 /PRNewswire/ -- For many microbusiness owners, closing one venture is not the end—it's the beginning of something new.

According to GoDaddy's 2024 Annual Venture Forward report, 75% of microbusiness owners who close a business don't give up, even if their efforts didn't yield a profit. Instead, they persist, launching new ventures. Of these, 39% become the main income for their households.

TEMPE, Ariz., Nov. 20, 2024 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY) Chief Financial Officer Mark McCaffrey will present at the UBS Global Technology Conference in Scottsdale, Arizona on Wednesday, Dec. 4, 2024 at 10:15 a.m. ET / 7:15 a.m. PT as well as the Barclays Global Technology Conference in San Francisco, California on Thursday, Dec. 12, 2024 at 11:40 a.m. ET / 8:40 a.m. PT.

Live audio webcasts and post-presentation audio replays of these events will be available on GoDaddy's investor relations website at https://investors.godaddy.net. 

Two thirds (61%) of Canadian entrepreneurs are using Generative AI tools to help run their businessesOver three in ten (34%) AI users are generating over $120,000 in revenue each year, compared to 26% of those who have not yet adopted the tech.Nearly seven in 10 (65%) of those using the new technology believe AI will help them level the playing field against larger businessesThe new data comes from Venture Forward, GoDaddy's multi-year international research initiative

TORONTO, Nov. 13, 2024 /CNW/ -- New research reveals that Canadian microbusiness owners are embracing Generative (Gen) AI tools to help run their businesses, with two thirds (61%) of entrepreneurs using the technology in the past few months alone.

Back after 8 years to showcase GoDaddy Airo™, an AI-powered experience for small businesses

TEMPE, Ariz., Nov. 12, 2024 /PRNewswire/ -- Aspiring small business owners struggling to turn their ideas into reality should tune into Super Bowl LIX to learn how GoDaddy Airo uses the power of artificial intelligence (AI) to take a business from concept to online in minutes.

GoDaddy Airo™Customers experience magical results with GoDaddy Airo — getting online faster, bringing more traffic to their website, boosting sales and deepening engagement on social media. In the U.S. alone, nearly 3 million customers discovered GoDaddy Airo, and that number continues to grow as GoDaddy Airo's rollout spans 180 countries and counting. Returning to advertising in the big game brings the possibilities of GoDaddy Airo to small businesses everywhere on one of the world's biggest stages.

TEMPE, Ariz., Nov. 6, 2024 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY) Chief Financial Officer Mark McCaffrey will present at the 2024 RBC Capital Markets Global Technology, Internet, Media and Telecommunications Conference in New York City on Tuesday, November 19, 2024, at 9:20 a.m. ET / 6:20 a.m. PT.

A live audio webcast and post-presentation audio replay of the event will be available on GoDaddy's investor relations website at https://investors.godaddy.net. 

About GoDaddyGoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in-person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com.

71% of Consumers are Ready to Pay More to Shop at Small Businesses This Holiday Season

TEMPE, Ariz., Oct. 31, 2024 /PRNewswire/ -- Consumers are in a giving mood this year, not just toward their friends and families, but also to small businesses. According to a new GoDaddy survey, 71%* of U.S. shoppers are willing to pay more to support small businesses during Black Friday and this year's holiday season, with an eye-popping 53%* of them willing to spend up to 10 percent more to do so. 

Welcomes Tailor Brands as first partner, opening doors for small businesses everywhere

TEMPE, Ariz., Oct. 30, 2024 /PRNewswire/ -- GoDaddy (NYSE: GDDY) announced the upcoming launch of an innovative reseller program, a Website Builder API integration for third-party platforms. The first strategic partner to incorporate the company's award-winning Website Builder into their digital presence offering is Tailor Brands, a premier business building and LLC formation platform. 

TEMPE, Ariz., Oct. 28, 2024 /PRNewswire/ -- GoDaddy (NYSE: GDDY) today announced the launch of 90-day reissuance, fully installed and managed Secure Sockets Layer (SSL) certificates with five encryption refreshes annually, making GoDaddy the first certificate authority to offer this time-saving solution. 

SSL certificates are essential for anyone with a website, especially small businesses, entrepreneurs and larger businesses. They protect sensitive customer data and maintain trust in online transactions. SSLs authenticate the identity of a website and encrypt information sent to the server.

Trust dynamic not the only shift for younger generations

TEMPE, Ariz., Oct. 17, 2024 /PRNewswire/ -- For years, word-of-mouth has played a critical role in the marketing success of small businesses. New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by influencers in terms of importance to younger consumers.

The GoDaddy survey of 1,000 U.S. consumers in September shows that while both Gen Z and Millennial customers are starting to behave differently than traditional shoppers, that doesn't mean they are trending in the same direction.