Mondelēz is teaming up with nine current and former NCAA® athletes to drive excitement and buzz throughout the tournament

EAST HANOVER, N.J., March 13, 2025 /PRNewswire/ -- Mondelēz, an Official Corporate Partner of the NCAA® for over a decade, is partnering with a new roster of NCAA athletes and offering fans a chance to win a VIP trip to the 2026 NCAA Men's or Women's Final Four®.

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow

EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand is lighting up the candy aisle with its latest innovation: SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight. Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to SOUR PATCH KIDS' signature sour-then-sweet sensation, making them a must-try for fans of bold, adventurous candy experiences.  

As part of their ever-growing spicy collection, the brand is heating up America's favorite cracker with a tasty twist.

EAST HANOVER, N.J., Feb. 26, 2025 /PRNewswire/ -- The RITZ Brand is excited to announce the launch of its newest flavor innovation: Hot Honey. This new flavor is sure to excite taste buds everywhere and stand out among the increasingly popular swicy (sweet + spicy) snack offerings.

 A multi-year partnership celebrating South Florida's local communities and soccer's most passionate fans.

EAST HANOVER, N.J. and MIAMI, Feb. 5, 2025 /PRNewswire/ -- Mondelēz, the maker of beloved snacks like RITZ Crackers, OREO Cookies, and Chips Ahoy! Cookies, is thrilled to announce its partnership with Inter Miami CF as the club's official snacking partner. Commencing in the 2025 season and rooted in their shared values of community, connection, and celebration, this partnership is about much more than just snacks – it's about championing memorable sporting moments together.

New brand platform focuses on sparking and sustaining outdoor adventure for active kids — fueled with delicious, quality ingredients

EMERYVILLE, Calif., Feb. 5, 2025 /PRNewswire/ -- Zbar today announced its new integrated marketing campaign, "Adventure Needs Fuel," to help energize busy young lives with quality ingredients like organic rolled oats. Perfectly sized for kids' little hands, Zbar's soft-baked energy snack bars and crispy Protein snack bars are designed to help power playtime adventures and provide delicious snack time fuel — with no high-fructose corn syrup.

"Raise Your Bar" empowers the pursuit of personal growth while energizing taste buds with the iconic Cookies & Creme flavor

EMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ -- CLIF BAR is announcing its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals. From pursuing the dream of running a marathon to carving out time to exercise despite a busy schedule, "Raise Your Bar" celebrates the personal journey of pushing the limits to achieve individual growth.

New snack comes in two delicious flavor combinations to refuel busy mornings 

EAST HANOVER, N.J., Jan. 28, 2025 /PRNewswire/ -- The belVita brand today announced the launch of a major product innovation and extension to its current portfolio - belVita Energy Snack Bites. These soft-baked, bite-sized snacks are thoughtfully crafted to deliver a delicious mid-morning refuel for busy lives. Packed with wholesome ingredients, belVita Energy Snack Bites help you recharge—wherever your morning takes you.

The brand also invites fans to reveal their own OREO cookie flavor combinations with a digital experience inspired by their unique musical taste

EAST HANOVER, N.J., Jan. 22, 2025 /PRNewswire/ -- The OREO brand is starting off the new year with a twist. That is, the Limited Edition Post Malone OREO Cookies. In a sweet new collab, the OREO brand is teaming up with nine-time RIAA diamond-certified, GRAMMY® Award-nominated phenomenon Post Malone to drop a cookie that celebrates the "twists" in all of us. 

 Quinn Hughes, Zach Hyman, William Nylander and Nick Suzuki, along with PWHL stars and Olympians Sarah Nurse and Marie-Philip Poulin will help deliver $200,000 in new hockey equipment grants to fans and communities across Canada 

Exciting program marks the beginning of multiyear Canadian partnership between Mondelez Canada Inc. and the National Hockey League Players' Association

TORONTO, Jan. 15, 2025 /CNW/ - The National Hockey League Players' Association and OREO today announced the launch of the 'OREO Stay Playful For All' program, which will see $200,000 in new hockey equipment grants from NHLPA Goals & Dreams delivered across Canada. The program marks the beginning of a multiyear partnership between the NHLPA and Mondelez Canada Inc., the parent company to the iconic OREO brand.

CHIPS AHOY! Celebrates Thick, Square, Soft-Baked Blondies with the "Sweet Getaway" Sweepstakes and Immersive Experience at Arlo Midtown in New York City

  EAST HANOVER, N.J., Jan. 8, 2025 /PRNewswire/ -- CHIPS AHOY! is introducing its latest innovation – and it's NOT a cookie! New CHIPS AHOY! Baked Bites, Blondie variety, brings the CHIPS AHOY! chocolate chip cookie taste fans love, reimagined in a soft-baked treat, delivering a classic baked favorite in a convenient, snackable form.